TVN Ventures is a part of TVN Group, one of the leading private media groups in Poland. TVN Ventures is a combination of big corporate experience and a young company's flexibility and innovativeness. With the use of the teams' knowledge and media resources of the group, as well as a fresh outlook on the constantly changing media market, we help new companies acquire experience and make their business grow. Our range of interests covers young companies with a certain position in the market, which now need media support to continue growing - as well as innovative start-ups looking for partners at an early developmental stage.
If you feel we might help develop your business, do not hesitate to contact us.
TVN Ventures offers more than just marketing tools (media). We also provide comprehensive technical help and experience
We are interested in investments in companies providing
Our approach and partnership models.
TVN Ventures offers more than just marketing tools (media) which allow your company to grow via building awareness among a wide circle of consumers. We also provide comprehensive technical help and experience, which in turn provides knowledge necessary for smart business decisions. All that comes from a talented, ready-to-talk team and a network of partners and mentors who cooperate with us.
The unique value of TVN Ventures is membership in Star Alliance, a pan-European organisation connecting media groups from all over Europe. We are thus a real partner in planning and implementing strategies for expansion to international markets.
We are interested in investments in companies providing consumer goods and services (B2C), in particular online-sales-oriented enterprises (eCommerce), companies providing services to end clients (tourism, automotive industry, dating, games), and also online entertainment in its widest sense (games, apps, video and music).
Media for revenue (M4R) and media for equity (M4E) models are our main domain.
The final outlook of the models is each time carefully adjusted to specific investment needs of a given company.
Media for revenue (M4R): In the M4R model we guarantee dedicated media resources in return for a share in the revenues. With our extended media ecosystem (traditional and new media) we are able to offer access to a wide target group as well as specific consumer segments.
Media for equity (M4E): In the M4E model we decide to invest our media resources in return for shares in the company. Together, we prepare a long-term plan of investment activities.
Early growth financing: We are also open to cooperation with young companies which need support at early stages of development. Contact us to discuss your needs and ideas.
EUROPEAN MEDIA ALLIANCE
TVN together with leading European media groups: Modern Times Group (CEE), ProSiebenSat1 (Germany), Antenna Group (Greece), Channel 4 (UK), TF1 (France), Antena (Romania), Mediaset (Italy), Telecinco (Spain), have created a strategic European Media Alliance.
The aim of the association is to identify new business opportunities in the rapidly developing Digital & eCommerce sector in the international environment. As an association of the biggest European broadcasters, the European Media Alliance is an attractive partner for companies planning to expand to European markets. The Alliance was also established with a view to systematic sharing of experiences and knowledge related to the implementation of innovative solutions in the media, as well as of jointly representing interests in relations with external partners.
TVN Group is the leading integrated media group in Poland, operating within three main business segments: television production and broadcasting, digital satellite pay-TV, and online.
TVN Group joins ProSiebenSat1 in launching an international start-up competition for consumer ventures:
Flaviar as the first winner of the Pan-Europen Media Award:
European Media Day in Warsaw:
TVN Ventures acquires 40% stake in Everytap
TVN Ventures acquires 40% in Polish company Everytap, operator of a beacon-based mobile advertising platform that offers contextual and personalized communication opportunities for brand advertisers. Everytap will receive cash and media to support the further growth of the company.
Everytap is a platform that combines beacon technology with a mobile application, allowing users to receive contextual messages, incentives or bonuses while shopping or visiting venues like restaurants, concert halls, sports stadiums etc.
Everytap offers cooperating advertisers, retailers, restaurants and venues the opportunity to develop dedicated loyalty programs, promotional incentives and fully flexibly manage marketing campaigns targeted at customers within their premises.
The Everytap platform is one of the first applications of this type in the world using wireless beacon technology , providing unlimited possibilities to reach customers based on their microlocation.
Everytap was launched in 2013 and is available already in 100 points in the Tri-City Area of Poland, with more than 10,000 registered and active users.
TVN will be the sole institutional investor in the company, the remaining shares are held by its founders. As part of the transaction, seed fund Black Pearls VC will exit as a shareholder. It’s hybrid transaction with cash and media for equity (M4E) model.
Commenting on the transaction, Christian Anting (TVN Board Member responsible for digital and e-commerce) said “We are delighted to become partners of the Everytap founders and to support the development of the company going forward. Mobile Marketing and Advertising Technology are key segments of our Digital Strategy. Everytap combines a convincing business model, strong execution and an outstanding management team. Through TVN, the company will be able to accelerate growth across Poland”
Maciej Piwko, CEO of Everytap said: "We are very happy to have won such a partner, as TVN. We believe that this will accelerate the development of our network, but also help us to think more broadly about the use of our ideas and experiences into new channels. The obtained funds will be fully used to finance the company's development. Every important for us is also media package we get from TVN which will help promote the application among users and will give us significant increase in the number of people benefiting from it. "
Everytap began work on the application in 2013, and the last 12 months the company's development was supported by seed fund Black Pearls, holding 16 percent. shares with co-investment of PARP.
"Startups metropolis in Gdansk with partners such as INCUBATOR STARTER, where Everytap had been previously established, helps to build startups supported by capital funds. Not to be underestimated is the contribution of experienced business angels who we always encouraged to cooperate - in the case Everytap Michael Jaskólski, who from the beginning supported the team financially and strategically, "- said Marcin Kowalik, managing partner of the group Black Pearls VC.
"The success of such projects as Everytap shows that public money invested in the development of Polish venture capital market produce measurable results. What's more, the model of co-investment works as well, which was in this case at the level of PARP cooperation with Black Pearls VC "- said Michal Banka, director of the Department supporting business environment institutions of PARP.
EUROPEAN MEDIA DAY IN WARSAW
On 15th of January TVN Ventures had the pleasure to host European Media Day at TVN’s headquarters.
Members of the European Media Alliance had gathered in Warsaw in order to discuss all the matters related to its cooperation and to seek and review existing opportunities on the European market.
The meeting was divided into keynote sessions hosted by well-known speakers from the media world and the start-up scene: Ralph Talmont, Michał Sadowski, Szymon Szymański, Sarah Rose and Rahmyn Kress.
Main focus of the sessions was given to social media and media innovation.
Michał Sadowski (Brand24) and Szymon Szymański (Metricso) presented the approach to social media metrics and their implications for customer-centric communication.
The main topic of the keynote session presented by Sarah Rose from British Channel 4 was the transformation of media viewing from mass to personalized.
The meeting was closed by Rahmyn Kress from Accenture and his presentation on innovation in rapidly changing media world.
RALPH TALMONT - communications and strategic creativity specialist with broad experience as advisor, startup founder, creative director, multimedia producer, photographer and author, working with individual, corporate and SME clients worldwide. He is now the team leader and MC at TEDxWarsaw (Poland's first and largest TEDx event) and TEDx Ambassador for Poland – you may watch his speeches online.
MICHAŁ SADOWSKI – Founder and CEO at Brand 24. An entrepreneur with over 10 years of experience.
SZYMON SZYMAŃSKI – Founder and CEO at Metricso- brand new tool on the market allowing companies to learn and analyze their customers’ social media behaviors and activities.
SARAH ROSE – Commercial and Business Development at Channel 4.
RAHMYN KRESS - Managing Director, Telecom, Media and Technology - Germany, Switzerland and Austria at Accenture.
Flaviar as the first winner of the Pan-European Media Award
As a first initiative TVN Ventures, together with other international media partners- ProSiebenSat1 (Germany), MTG (CEE), Dogan TV (Turkey), Antenna Group (Greece), Channel 4 (UK) and TF1 (France), has created the first international start-up competition European Media Prize.
The competition took place on November 13th, during one of the biggest and most important conferences for start-up companies, Noah Conference in London.
More than 300 applications were received from 33 countries, including 10 from Poland. 7 companies were invited for the Pan-European Media Day to present their strategies and to compete for the main prize, including a Polish fashion-oriented eCommerce start-up – Showroom.pl.
Decision on the winner was made by an independent international jury: Philipp Freise (Partner at KKR), Anil Hansjee (Chief Investment Officer at Modern Times Group), Sonali De Rycker (Partner at Accel Partners), Deven Parekh (Managing Director at Insight Venture Partners), Gilad Novik (Partner at Horizons Ventures) and Polish representative Michał Sadowski (Co-Founder and CEO of Brand24).
The winner of the 1st Pan-European Media Prize, amounting to €1.55 million in media budget, by a decision of the international jury panel, went to Flaviar. This American company offers its customers a new way to discover premium spirits, such as whisky, rum, gin or cognac, by selecting the appropriate subscription. Every month Flaviar members receive a hand-picked sample gift pack of five premium flavours, selected by industry professionals. Winning the award will enable launch and development for this company within European markets, including Poland.
Prizes related to German market media went to: Cashboard, Flaviar and a Polish company- Showroom.
One of the members of the jury was Michał Sadowski, founder and CEO of Brand 24, who accurately summed up the level of this year’s event – “It was a pleasure to be a juror in this contest, where competition was so strong, and start-ups show innovativeness and the business maturity that well-established companies can only learn. I am glad especially because the competition was so strongly represented by the Polish start-up scene, which proves that there is a great potential and lot of fresh and innovative ideas that can be spread around the world.”
TVN Group joins ProSiebenSat1 in launching international start-up competition for consumer ventures
TVN Group together with ProSiebenSat1, Modern Times Group, Channel 4, Telecinco, Mediaset, Antena, Dogan TV and TF1 have created an international start-up competition that will allow the winners to access some of the most dynamic, innovative and fastest growing markets in Europe. The start-up competition will take place during this year’s NOAH conference in London, as part of the SevenVentures Pitch Day on November 13, 2014, The competition is specifically targeting consumer start-ups intending to enter or grow in the European Market with their innovative ideas or products.
The winners of the competition will be awarded more than 10 million Euros in TV media volume across the participating TV broadcasters (TVN Group, ProSiebenSat1, Modern Times Group, Channel 4, Telecinco, Mediaset, Antena, Dogan TV and TF1).
The winners will be selected by a 6-member jury of established media and start-up entrepreneurs and investment experts. In addition a 7th vote will be cast by the on-site audience. The event will be broadcast live over the internet, allowing viewers to participate in the selection of the winners.
Applications were received from 33 countries. Poland is the country with one of the biggest number of applications - 10 companies are going to participate in the competition. The jury member from Poland will be Mr. Michał Sadowski, founder and CEO of Brand24, one of the hottest names on the Polish start up scene and entrepreneur with a huge experience.
"The event co-organised by TVN Group is a strong signal confirming the growing support for young entrepreneurs and the initiatives they implement. The unique value the start-up contest offers consists in a media budget worth over EUR 10 million which the best projects can win to be used with the biggest European channels. Never has the time been better to make one’s dreams come true and to build one’s own business in an international space."
– said Michał Sadowski.
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